How to Fly Above the Profit Line in Your Dental Business
Karen Cortell Reisman, M.S.

Low Cost

SWA knows the consumer wants value at a reasonable cost. And, SWA realizes
we are tired of being charged for everything from a pillow to an exit row seat. Their
decision NOT to charge an extra fee for checked bags has become a huge
selling factor and an even greater ad campaign - “Bags Fly Free.”

Great Service

Gary explained the SWA “foreverism” concept – how they aspire to create a positive
lasting impression with everyone who flies with them. Sometimes things do go
wrong. Every challenging situation is handled with a personal touch. Unhappy
flyers get a personal letter and a follow-up connection with SWA. Every email is
handled with a “servant heart.”

I live in Dallas – and I’ve flown Southwest Airlines many times. They’ve grown
from a fleet of 3 to 540 airplanes, and from 100 employees to 35,000. Even
after all of these years, and their tremendous growth, I see why this business
has succeeded.

Your dental business can have this same type of flight plan. Put your people
first, make sure your patients understand the value behind your dental fees,
and give great service with foreverisms.

Ms. Reisman, author of 2 books, speaks to dental associations on
how to communicate so your prospects/patients listen, trust, and
buy from you. She also presents “Letters From Einstein”: using
personal letters from Einstein, a cousin, in a message on turning
tough times into productive & positive times.

Watch Karen “live” at www.KarenCortellReisman.com!